Promotion & Branding
Major learning points: This module explores the development and use of ways a sales professional should represent themselves, the company and its product lines. Interactive excercises in this training abound, including 'Identifying Your Unique Value Proposition (UVP)', 'Company Taglines', 'Your 30-Second Commercial', Your Irresistible Offer', 'Points of Difference', and 'Social Media Presence'.
Module duration time: 90 minutes - 4 hours
Deliverables: Fully developed sales tools developed from the exercises (including an one-question market research survey template), and a social media marketing plan. A review and suggestions made regarding the company's marketing plan is also available, upon request.