Product Knowledge
Major learning points: This module reviews and, if necessary, revisits the features and benefits of product line offerings via group exercise. Vince DiCecco does not provide product knowledge training, per se, but facilitates the dialogue between the business and its sales team to assure the right product or service is prescribed or recommended given the customer's strongest unmet need and the resulting benefit is fully explained to and understood by the client.
Module duration time: As needed
Deliverables: Review and suggested rewrite / modification of product information sheets, marketing brochures and/or case studies.